Next were briefed to develop a new brand of functional baby foods. The key differentiator, for most products, was the inclusion of DNA (Omega-3). The goal was to create traction in the competitive baby foods market and extend the burgeoning Keep It Cleaner brand into new markets.
Brand look and feel and pack design for over 150 SKUs. This entails input into range management and brand architecture. Next Brand also handle all retail advertising, point of sale and sales brand support for the business.