Connexion is a specialised provider in the retail automotive market. Next Brand designed the core brand identity along with a full suite of brandi collateral. This includes interface design for Connexion's audio streaming service which was incorporated into General Motors’ new in-vehicle entertainment package.
Brand architecture, logo design, vehicle and mobile app interface design (UIX), brochure and expo design and marketing support.
As the product range expanded, Next we briefed to establish coherence through a structured brand architecture. Our solution incorporated the core Connexion brand with clearly defined differentiators.