Assembled Media is a media buying business with a broad range of expertise across classical media through digital and social channels and media analytics. The business briefed Next Brand to develop a complete rebrand to position themselves as a viable option for challenger brands. Challenger brands, by nature, tend to be more dynamic and vibrant, and we wanted to reflect this in the Assembled Media Brand. Since the company’s own collateral is very heavy in statistics and analytics, we also had to balance the graphic style with interesting infographics. The resultant brand reflects the market in a much more engaging way.
Brand design and concept development, logo design, presentation format, animations and website.