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ICC Cricket World Cup

The World Cup in 2003 was the first occasion that the ICC had taken naming rights and control of the event (prior to that, the major sponsor had naming rights). As a result, the branding of the event required a new approach. The unique challenges and the way they were resolved resulted in new precedents being set which impacts Cricket World Cup branding today.

What we did

Signage, wayfinding, event fit-out and website. We undertook venue audits, scoping of work, signage placement across 12 cities, stadium dressing and signage strategy.

The design solution served city street branding, stadium and event dressing, the world cup website, press backdrops and a complete, modular wayfinding solution, adaptable to each of the twelve stadiums.