The growing awareness of design’s pivotal role in successful organizations has sparked countless articles and theories. However, at its core, design should strive to accomplish three simple objectives: saving money, increasing revenue, and fostering valuable relationships.
In today’s design discussions, we often delve into topics like aesthetics, user-centered design, accessibility, minimalism, responsive and mobile design, as well as ethical and sustainable design. It’s essential to remember that these aspects are vital means to an end rather than standalone goals.
Meet Spark*—a powerful diagnostic tool developed by Next Brand. Spark* examines how effectively design is employed throughout an organization to drive real growth and enhance performance.Through tried-and-tested analysis spanning ten categories of business activity (as defined by the Harvard Business School), we explore how each of these areas can harness design to streamline operations, boost efficiency, and cultivate vital relationships.
With the right focus, design becomes a potent business tool. However, like any tool, even the most powerful ones require skillful wielding, utilization, and direction to achieve their intended impact.
Design with purpose and witness your business thrive. Contact Lee (firstname.lastname@example.org) for more on Spark* and its transformative capabilities.
Next Brand has won its 24th Graphis Award in just the last 10 years.
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