Assembled Media, a media planning and buying business wished to re-brand in order to engage better with their target client base – which was defined as challenger brands. This meant that we had to create a brand that is dynamic, vibrant and somewhat 'edgier' than it had been before. We also had to ensure that their data and content was presented in a clear coherent style.
The MUSE Creative Awards is a part of the MUSE Awards Program, which was created by the International Awards Associate (IAA) in 2015. IAA’s inception was based on a mission to honor, promote and encourage creativity by providing a new standard of excellence for evaluating media design production and distribution. IAA’s mission has largely shaped MUSE Creative Awards’ goals.
At its core, MUSE Creative Awards is an international competition for creative professionals who inspire others to greater heights. With their concepts, ideas or designs, these creatives light a fire in others to strive further, thus becoming a muse.
Next Brand has won its 24th Graphis Award in just the last 10 years.
One of the issues businesses face after undergoing mergers or acquisitions is how to deal with the ensuing ‘brand stew’.