Research
What is Research?
Focused research that fuels smarter brand and packaging decisions.
Why Research Matters
In FMCG, gut feel isn’t enough. Research gives you real-world evidence on what your consumers want, how they behave, and where your brand can win. It protects your investment, validates your ideas, and uncovers hidden opportunities others miss.
Why it works
Research works by replacing assumptions with facts. We uncover what consumers truly think and do – not just what they say – and translate those insights into strategies that shape stronger brands, sharper packs and smarter launches.
What we deliver
Consumer Insight Studies
Understand wants, needs, behaviours and barriers
Category Reviews
Analyse market trends, competitor activity and category gaps
Usage and Attitude Research
Explore how consumers interact with your type of product
Shopper Behaviour Mapping
Learn how and why decisions are made at shelf
Concept Testing
Validate new products, pack designs and brand ideas before launch
Research Reports and Action Plans
Clear findings, sharper recommendations, no fluff.
Feeling ambitious?
Get the insights that move markets. [Start your research →]
Any Questions?
Is this qualitative or quantitative?
We use both – depending on what the brief needs most
How long does a project take?
Typically 2–4 weeks depending on scope
Do you recommend methodologies?
Yes. We select the best-fit approach for each brand challenge
Is research really necessary for smaller brands?
Absolutely – it often makes the biggest impact early on
Can we test packaging through you?
Yes. We offer specialised pack design testing and shelf simulation studies.
