Pack Design
What is Pack Design
Strategic design that stops shoppers and starts buying decisions.
Why Great Packaging Matters
You only have seconds at shelf. Pack design drives recognition, builds trust, and powers conversion. It’s not just art – it’s commerce. Good pack design sells. Great pack design builds brands.
Why it works
Pack design works by triggering the right emotional and rational responses at shelf. We balance standout with storytelling, beauty with utility, and creativity with compliance – so your product wins the moment that matters.
What we deliver
Visual Identity Systems
Create the look and feel that defines your range
Packaging Hierarchy
Organise information for fast, intuitive shopper navigation
Shelf Standout Optimisation
Design for impact, memorability and range clarity
Structural Packaging Consulting
Shape, format and innovation to support function and differentiation
Regulatory and Sustainability Guidance
Ensure your packs are compliant and future-proof.
Feeling ambitious?
Get packaging that earns attention – and earns loyalty. [Talk to our team →]
Any Questions?
Is package design really that important?
Yes, it’s the key driver for trial in FMCG.
Do you manage production?
Yes, we manage pre-press and printer liaison.
Can you evolve existing packs?
Absolutely – evolutionary design is often smarter.
Do you test packs before launch?
Yes, including shelf simulations.
How long does pack design take?
6–12 weeks depending on project size.
