Neural Insights
What are Neural Insights?
Deep data that unlocks how your audience really thinks, feels and decides.
Why Neural Insights Matter
People don’t always say what they mean – but their brains do. Neural insights uncover the real reactions behind decisions, helping you shape messages that resonate. It's smarter research for more human brands.
Why it works
Neural insights work by going beyond surface feedback. We use neuroscience to observe real emotional and cognitive responses to brand assets – what excites, confuses or turns people off. This data helps sharpen every decision, from strategy to execution.
What we deliver
Biometric Testing
Measure subconscious reactions through facial coding, EEG and more.
Behavioural Analysis
Track eye movement and engagement patterns to understand attention.
Message Impact Testing
See how your words land emotionally before you launch them.
Design Response Mapping
Understand how people feel about your visual identity.
Insight Report
Clear, data-backed recommendations for improvement.
Feeling ambitious?
Tap into what your audience really feels.
Any Questions?
Is this expensive tech?
No. We make it accessible through our partnerships and use of existing home tech set-ups.
Do you only use it for testing logos?
Not at all. We apply it to campaigns, websites, packaging and more.
Is this suitable for smaller brands?
Yes. It’s scalable and often more cost-effective than traditional focus groups.
How long does it take?
Roughly 1–2 weeks for testing and reporting, depending on scope.
Can this change our direction?
It often does – by showing you exactly what connects and what doesn’t.
