Behavioural Science
What is Behavioural Science?
Real-world insights into how people actually buy, not how they claim to.
Why Neural Research Matters
Consumers don’t buy logically. They buy emotionally, instinctively and irrationally. Behavioural science helps brands work with human nature, not against it – boosting salience, reducing friction, and increasing sales.
Why it works
Behavioural science works because people don’t think as much as they feel. We use proven psychological principles to structure brands, packs and promotions that align with how people really decide – creating less friction and more instinctive wins.
What we deliver
Behavioural Insight Studies
Analyse consumer heuristics and decision shortcuts
Choice Architecture Mapping
Design packs and offers that nudge choice in your favour
Bias and Framing Consulting
Use cognitive biases to strengthen brand positioning and design
Shopper Journey Deconstruction
Understand and influence the key moments that drive conversion
Behavioural Testing and Prototyping
Validate designs and messaging against real behaviour.
Feeling ambitious?
Let’s build a brand that works with the brain – not against it.
Any Questions?
Is this only for new brands?
No. Behavioural insights can be applied to new or existing brands
Does this replace research?
No – it enhances it, providing deeper human context
Can we apply this to promotions too?
Absolutely. Behavioural nudges can boost short-term campaigns
Is this technical and hard to implement?
No – we distil complex science into practical applications
How long does a project take?
Usually 3–5 weeks depending on the brief.
