The Bar Counter

Branding, packaging

The Bar Counter range was developed specifically to address the snack bar category in Australia’s supermarkets. The existing state of affairs was that the category was incoherent with numerous brands competing for space, many of whom had only 2-3 SKUs.

Bars were also merchandised horizontally, meaning valuable shelf space was consumed with minimal returns.

The Bar Counter addressed these issue with a colour coded, coherent range. It is merchandised vertically, optimising shelf space and the complete range is designed to fit a conventional bay shelf completely end to end, creating a single, strong brand presence which dominates the category.

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