ICC Cricket World Cup

Branding and environmental graphics

The ICC Cricket World Cup 2003 was the first occasion that the ICC had taken branding control of the event (prior to that, the major sponsor had naming rights). As a result, the branding of the event required a new approach.

One of our principals, Lee Selsick, was integrally involved in the branding of the event. Lee developed the solutions for city street branding, stadium and event dressing, the world cup website, press backdrops and a complete, modular wayfinding solution, adaptable to each of the twelve stadiums.

The unique challenges of branding the event, and the way they were solved, resulted in new precedents being set which impact cricket world cup branding today.